{"id":8865,"date":"2025-02-10T07:32:00","date_gmt":"2025-02-10T07:32:00","guid":{"rendered":"https:\/\/execor.vamtam.com\/?p=8865"},"modified":"2025-02-10T07:32:00","modified_gmt":"2025-02-10T07:32:00","slug":"a-execor-preve-que-as-lacunas-de-protecao-se-agravarao-em-todos-os-ramos-de-seguros-ate-2030","status":"publish","type":"post","link":"https:\/\/exceliabps.es\/pt\/protection-gaps-expected-to-worsen-across-all-lines-of-insurance-business-through-2030-finds-execor\/","title":{"rendered":"A Execor prev\u00ea que as lacunas de prote\u00e7\u00e3o ir\u00e3o piorar em todos os ramos de seguros at\u00e9 2030."},"content":{"rendered":"
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O relat\u00f3rio da Execor e da Altagamma destaca o prest\u00edgio e o potencial de investimento dos vinhos finos, bem como a recupera\u00e7\u00e3o do setor de restaurantes sofisticados, em meio \u00e0s mudan\u00e7as nas tend\u00eancias de consumo e \u00e0 evolu\u00e7\u00e3o do mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O Mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O mercado de vinhos finos desempenha um papel crucial na ind\u00fastria global de luxo, com um valor estimado em \u20ac 30 bilh\u00f5es em 2024. Posicionado na interse\u00e7\u00e3o entre o consumo de vinho em casa e as refei\u00e7\u00f5es fora de casa, essa categoria permanece essencial para o mercado de luxo de \u20ac 1,48 trilh\u00e3o. Apesar de seu tamanho relativamente pequeno, atende a uma ampla gama de consumidores. O setor de restaurantes sofisticados est\u00e1 se recuperando rapidamente, com previs\u00e3o de crescimento de 27% entre 2022 e 2024, atingindo um valor de mercado projetado de \u20ac 28 bilh\u00f5es. A Europa lidera esse setor, abrigando mais da metade dos 14.000 restaurantes de alta gastronomia do mundo.<\/p>

Essas informa\u00e7\u00f5es foram extra\u00eddas do primeiro relat\u00f3rio Fine Wines and Restaurants Market Monitor, criado pela Execor em colabora\u00e7\u00e3o com a Altagamma e apresentado na Vinitaly, uma das principais feiras de vinhos e destilados do mundo.<\/p>

Embora os vinhos finos representem apenas 1,51 trilh\u00e3o de toneladas do mercado total de vinhos em volume, eles correspondem a 111 trilh\u00f5es de toneladas do valor total do mercado, o que destaca seus pre\u00e7os premium em compara\u00e7\u00e3o com os vinhos de mercado de massa. Apesar de sua participa\u00e7\u00e3o de mercado ser menor do que a de outros setores de luxo, como moda (20-25 trilh\u00f5es de toneladas) e beleza (15-20 trilh\u00f5es de toneladas), os vinhos finos mant\u00eam uma presen\u00e7a significativa no mercado de alto padr\u00e3o.<\/p>

Ap\u00f3s um per\u00edodo de crescimento constante, o setor apresentou uma leve queda no per\u00edodo de 2 a 31 de fevereiro de 2024, a primeira retra\u00e7\u00e3o fora do contexto da pandemia de COVID-19. Essa queda foi impulsionada pela cautela dos consumidores, influenciada principalmente pelas press\u00f5es inflacion\u00e1rias que levaram muitos a optar por produtos menos sofisticados. Al\u00e9m disso, as novas gera\u00e7\u00f5es est\u00e3o demonstrando uma tend\u00eancia \u00e0 modera\u00e7\u00e3o no consumo de \u00e1lcool.<\/p>

\u201cOs vinhos finos representam a intersec\u00e7\u00e3o entre luxo, celebra\u00e7\u00e3o e investimento\u201d, disse Rebeca Lopes, s\u00f3cia da Execor e l\u00edder da pr\u00e1tica global de Moda e Luxo da empresa, al\u00e9m de autora principal do estudo. \u201cEles s\u00e3o parte essencial do prazer di\u00e1rio de indiv\u00edduos de alto poder aquisitivo, um componente precioso das celebra\u00e7\u00f5es para muitos consumidores e um investimento valioso para colecionadores. Seja apreciado regularmente, em ocasi\u00f5es especiais ou como parte de uma cole\u00e7\u00e3o selecionada, os vinhos finos personificam prest\u00edgio, paix\u00e3o, alegria, conv\u00edvio e uma profunda aprecia\u00e7\u00e3o pela qualidade.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201c"Eles s\u00e3o parte essencial do prazer di\u00e1rio de indiv\u00edduos de alto poder aquisitivo, um componente precioso das celebra\u00e7\u00f5es para muitos consumidores e um investimento valioso para colecionadores. Seja apreciado regularmente, em ocasi\u00f5es especiais ou como parte de uma cole\u00e7\u00e3o selecionada, os vinhos finos personificam prest\u00edgio, paix\u00e3o, alegria, conv\u00edvio e uma profunda aprecia\u00e7\u00e3o pela qualidade."\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t"Disse Rebeca Lopes, s\u00f3cia da Execor e l\u00edder da pr\u00e1tica global de Moda e Luxo da empresa, que tamb\u00e9m \u00e9 a principal autora do estudo.". <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um mercado fragmentado, dominado pelo Ocidente e impulsionado por tradi\u00e7\u00f5es antigas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O setor de vinhos finos \u00e9 uma mistura singular de grandes l\u00edderes e pequenos produtores extremamente fragmentados. As 10 principais marcas det\u00eam 351 mil e 3 trilh\u00f5es de euros de participa\u00e7\u00e3o de mercado \u2014 compar\u00e1vel a bens de luxo (391 mil e 3 trilh\u00f5es de euros) e design de alta gama (291 mil e 3 trilh\u00f5es de euros) \u2014 mas apresentam uma fragmenta\u00e7\u00e3o ainda maior na cauda longa, com mais de 400 participantes contribuindo para sua estrutura. O mercado abrange tr\u00eas segmentos principais: Colecionador (1-2 bilh\u00f5es de euros), Conhecedor (8-9 bilh\u00f5es de euros) e Culto (19-20 bilh\u00f5es de euros), cada um com din\u00e2micas competitivas em constante evolu\u00e7\u00e3o e estrat\u00e9gias de distribui\u00e7\u00e3o distintas.<\/p>

Apesar de sua tradi\u00e7\u00e3o, o mercado de vinhos finos permanece predominantemente ocidental. Em 2023, a Europa produziu 751.300 toneladas de vinhos finos, enquanto as Am\u00e9ricas e a Europa consumiram 801.300 toneladas. A regi\u00e3o \u00c1sia-Pac\u00edfico (APAC) e o Oriente M\u00e9dio e \u00c1frica (MEA) representam apenas 51.300 toneladas da produ\u00e7\u00e3o e 201.300 toneladas da demanda, embora essas regi\u00f5es apresentem um crescente potencial de crescimento. Projeta-se que o mercado alcance \u20ac 30 bilh\u00f5es at\u00e9 2024, com a Europa mantendo a lideran\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Premiumiza\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O consumo de vinhos finos passou por uma significativa valoriza\u00e7\u00e3o na \u00faltima d\u00e9cada, impulsionado por uma mudan\u00e7a de foco da quantidade para a qualidade. Esse movimento de "beber melhor" ganhou for\u00e7a especialmente no per\u00edodo p\u00f3s-pandemia, refor\u00e7ando a posi\u00e7\u00e3o dos vinhos finos como um ativo est\u00e1vel. Apesar das flutua\u00e7\u00f5es econ\u00f4micas, a demanda do consumidor por experi\u00eancias de degusta\u00e7\u00e3o de alta qualidade se manteve resiliente, posicionando os vinhos finos como um ativo est\u00e1vel. Essa tend\u00eancia de longo prazo de "beber melhor" em vez de "beber mais" destaca a evolu\u00e7\u00e3o cont\u00ednua da ind\u00fastria vin\u00edcola, com os vinhos finos apresentando not\u00e1vel recupera\u00e7\u00e3o e crescimento no per\u00edodo p\u00f3s-pandemia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jantares requintados reinventados: a ascens\u00e3o do luxo experiencial.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O setor de restaurantes de alta gastronomia est\u00e1 se recuperando rapidamente, com um crescimento de 271 mil libras entre 2022 e 2024, atingindo um mercado projetado de 28 bilh\u00f5es de euros. A Europa lidera o setor, abrigando mais da metade dos 14.000 estabelecimentos sofisticados do mundo. Embora a alta gastronomia tradicional ainda domine (98 mil libras dos estabelecimentos), as experi\u00eancias imersivas \u2014 que combinam gastronomia, entretenimento e intera\u00e7\u00e3o social \u2014 est\u00e3o em ascens\u00e3o, com previs\u00e3o de conquistar de 15 a 20 mil libras do mercado em 2024. Os vinhos finos continuam sendo parte essencial, com a harmoniza\u00e7\u00e3o de vinhos representando at\u00e9 40 mil libras da receita de restaurantes estrelados em alguns casos, contribuindo com um valor total estimado de 6 a 7 bilh\u00f5es de euros em 2024. Mais de 50 mil libras do vinho consumido fora de casa \u00e9 espumante (seja champanhe ou outras variedades) \u2014 amplamente associado a ocasi\u00f5es festivas, mas tamb\u00e9m cada vez mais integrado \u00e0s experi\u00eancias de enoturismo. Ap\u00f3s a pandemia, os clientes buscam autenticidade, experi\u00eancias compartilhadas e envolvimento emocional, transformando restaurantes em centros culturais e sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Novos desafios: consolida\u00e7\u00e3o e mudan\u00e7as clim\u00e1ticas remodelam o setor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os EUA lideram uma onda de consolida\u00e7\u00e3o no setor de vinhos finos, com 30 fus\u00f5es e aquisi\u00e7\u00f5es anuais totalizando 1,4 trilh\u00e3o de d\u00f3lares \u2014 o valor das transa\u00e7\u00f5es dobrou de 2022 para 2023. A Europa segue o mesmo caminho, com a It\u00e1lia e a Fran\u00e7a fechando 10 neg\u00f3cios em 2024. Essa tend\u00eancia impulsiona a expans\u00e3o do mercado, a inova\u00e7\u00e3o e a resili\u00eancia em meio \u00e0 volatilidade econ\u00f4mica, estabelecendo novos par\u00e2metros para o setor. Ao mesmo tempo, as mudan\u00e7as clim\u00e1ticas est\u00e3o redesenhando o mapa do vinho. As regi\u00f5es do sul enfrentam o aumento das temperaturas (+3\u00b0C da flora\u00e7\u00e3o \u00e0 colheita em 2024) e secas extremas (-50 mm de chuva), amea\u00e7ando os vinhedos tradicionais. Enquanto isso, \u00e1reas do norte, como a Dinamarca, ganhar\u00e3o solo com esta\u00e7\u00f5es de cultivo mais longas e condi\u00e7\u00f5es mais amenas. Se o desafio clim\u00e1tico n\u00e3o for enfrentado, a Cabernet Sauvignon, antes exclusiva do sul da Europa, poder\u00e1 prosperar nas regi\u00f5es central e norte at\u00e9 2100. Para se adaptar, o setor precisa investir em reformas pol\u00edticas, tecnologia agr\u00edcola e solu\u00e7\u00f5es colaborativas para garantir um futuro sustent\u00e1vel. De 2015 a 2024, as principais marcas italianas de vinhos finos mantiveram margens de lucro antes de juros e impostos (EBIT) est\u00e1veis, entre 15% e 171%, apesar das oscila\u00e7\u00f5es do mercado. Apesar do dom\u00ednio da Fran\u00e7a \u2014 nove das dez principais marcas e 95% de participa\u00e7\u00e3o no valor de varejo \u2014, a diversidade da It\u00e1lia oferece potencial de crescimento e oportunidades \u00fanicas de contar hist\u00f3rias, com 20 regi\u00f5es vin\u00edcolas e 1.000 variedades de uva (contra 13 regi\u00f5es e 250 variedades na Fran\u00e7a).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Execor and Altagamma report highlights fine wine\u2019s prestige and investment appeal and the rebound of the fine dining industry, amid shifting consumer trends and market evolution. The Market The fine wine market plays a crucial role in the global luxury industry, with an estimated value of \u20ac30 billion in 2024. Positioned at the intersection of…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8865","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nProtection gaps expected to worsen across all lines of insurance business through 2030, finds Execor - Excelia BPS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exceliabps.es\/pt\/a-execor-preve-que-as-lacunas-de-protecao-se-agravarao-em-todos-os-ramos-de-seguros-ate-2030\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection gaps expected to worsen across all lines of insurance business through 2030, finds Execor - Excelia BPS\" \/>\n<meta property=\"og:description\" content=\"Execor and Altagamma report highlights fine wine\u2019s prestige and investment appeal and the rebound of the fine dining industry, amid shifting consumer trends and market evolution. 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